Cookie Policy


Cookies are small files of letters and numbers that are downloaded onto your computer or mobile or other handheld devices when you access certain websites. Cookies allow a website to recognise a user’s device and help your browser navigate through the website by remembering settings you selected during earlier visits (among other functions). Cookies do not harm your computer. If you would like to learn more about Cookies, in general, you can visit


When you visit our websites we use cookies. Cookies allow us to identify the computer or device you’re using to access our websites – but we can’t identify you personally. Cookies help us to provide you with a good experience when you browse this website and allow you to make full use of the online experience available on this website. We also use Cookies to distinguish you from other users of this website, so we can personalise your experience by making this website more relevant to your interests and so we can remember choices you make when you return to visit this website. They are also used to collect statistical information about how visitors use this website, so we can improve the way this website works and measure the success of competitions and campaigns.

Most web browsers automatically accept Cookies. Unless you have adjusted your browser settings so that it will refuse Cookies, Cookies will be set when you access this website. You will have been advised when you entered this website that we will collect cookie information, therefore, by using and browsing this website, you consent to Cookies being used in accordance with this Cookie Policy.

If you change your mind after you’ve accepted our cookies, you’ll find an option within your internet browser to clear cookies that have already been set. Use the help feature in your browser to see how. You’ll then need to change your browser settings to refuse cookies in future.

Cookies can be set by the owner of the website you’re on. These are known as 1st Party Cookies. There are also 3rd Party Cookies that can be set by partner websites. Only the owner of the cookie can see the anonymous information it collects.

You can choose to accept all cookies, reject 3rd Party Cookies or reject all cookies by changing your internet browser settings.

If you don’t accept cookies, some features of our website won’t work.


Necessary Cookies
Necessary Cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

  Cookie Name



  Stores the user's cookie consent state for the current domain

Analytical / Performance Cookies
Analytical / Performance Cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

  Cookie Name



  Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

  _gat / _ut*

  Used by Google Analytics to throttle request rate


  Registers a unique ID that is used to generate statistical data on how the visitor uses the website.


  Collects anonymous statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.


  Used by Piwik Analytics Platform to track page requests from the visitor during the session.


  Google uses cookies like NID and SID to help customize ads on Google properties, like Google Search.

Functionality Cookies
Functionality Cookies are used to recognise you when you return to our website, This enables us to personalise our content for you, greet you by name and remember your preferences.

  Cookie Name



   System cookie created to keep track of the user's session


   System cookie created to do not show welcome page once user visited a page


   Cross-Site Request Forgery Protection

Marketing Cookies
Marketing Cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

  Cookie Name



  Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.


  Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.


  Tries to estimate the users' bandwidth on pages with integrated YouTube videos.


  Registers a unique ID to keep statistics of what videos from YouTube the user have seen.


We may use cookies to find out more about how you use our website – like the searches you make and your preferences. We use this information to:

  • Make it possible for you to use our website
  • Show you information and offers that are relevant to you
  • Find out more about how our customers use the site


Your recent searches and shortlisted holidays are recorded using cookies. 


We use cookies and software programmes to record, measure and analyse how our customers use our website. We use this information to understand what you want from our website, which helps us when we’re considering future products like flight routes and holidays.


You might see an advert that’s relevant to what you searched for when you last visited our own site. We work with advertising networks who use cookies to collect information on your preferences, meaning we can show adverts tailored to you. 

Viking work with third-party ad servers and ad networks who serve Viking advertisements on our behalf. Viking will not disclose your personal details to any third parties - for example, all data collected is anonymous and will not contain the name, address, telephone number, email address or IP address.

We also work with a selection of networks. These networks may place anonymous cookies in your browsers so that it can collect browsing data. Such data may be sent to the website(s) in their network, and these cookies are collected in the 'visitors' cookie file'. 

We also use cookies to enable Google Analytics software. It helps us take and analyse visitor information such as browser usage and new visitor numbers. That information helps us to improve the website and your online experience and to make our marketing campaigns relevant. The data stored by these cookies never shows personal details from which your individual identity can be established.

We use an email delivery and marketing company to send emails. Pixel Tags and Cookies are used in those email messages and at our website to help us measure the effectiveness of our marketing and how visitors use our site. Pixel Tags (sometimes also called “Clear GIFs”) are small graphic files, invisible to the human eye, which allow websites or other online services to track users. Viking and our third-party advertising company uses Pixel Tags in an HTML-enabled email to track whether (and when) the recipient opened the message. The data on your use of our site may be linked to the Personal Information you have chosen to share with us when you register. 

Most internet browsers automatically accept Cookies. However, you can instruct your browser, by editing its options, to stop accepting Cookies or prompt you before accepting a cookie from the sites you visit. If you decide not to accept our Cookies, your ability to use some features on our site may be impaired. Certain visitors to our site may have previously received targeted promotional materials relative to the site. Viking may share site usage information about such visitors with reputable third parties for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used.

We can also find out how you move around our website, so we can look into any errors stopping you from being able to do what you want. The data we collect from cookies is really important for us to improve your experience.


When you’re on our website, we might interact with you or show you personalised information and offers anonymously. Cookies help us to do this by letting us know how you’re using our website on your particular computer or device, which means we can work out what’s most relevant to you.

Receive our email newsletters? We link information from cookies with your email registration details so we can tailor the information we send you – unless you tell us not to. You’ll be given the chance to opt-out on every email we send you.


You can change your browser settings to accept or refuse all cookies, choose which cookies you want or don’t want, or ask to be notified when a cookie is set. Use the help feature in your browser to see how.


For any questions about this Privacy Policy, our data Processing practices, the cookies or your dealings with the Site or the Services, please contact us at: Viking River Cruises Inc. 5700 Canoga Ave #200, Woodland Hills, CA 91367, USA.


Your use of the Site, the App and/or the Services is deemed acceptance of this Policy. Users who do not agree to the terms set out in this Policy, must not use the Site and the Services.


Viking may update this Cookie Policy at any time, without providing specific notice. Users are encouraged to frequently check this Policy for any changes, and to stay informed about how we use cookies. Users’ continued use of the Site or the Services will be deemed acceptance of any amendments to this Policy.

Last Updated: May 25, 2018

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